Bringing the Keyworth Rugby Club Logo to Life: Inspiration Behind the Animation

Keyworth Rugby Club Animated Logo

As an artist and creative professional, inspiration often comes from unexpected places. When I first encountered the Keyworth Rugby Club logo, I saw more than just a static design — I saw movement, strength, and history waiting to be brought to life.

Rugby is a sport filled with energy, teamwork, and resilience, and I wanted that spirit to shine through in the animation. The club's logo, with its bold lines and strong imagery, presented the perfect canvas for visual storytelling. I imagined the windmill springing to life as though it were charging onto the field, embodying the grit and determination that define the game and the club itself.

The creative process began with sketching ideas for movement. How would the elements of the logo interact if they could move? What story could they tell? I envisioned dynamic transitions that represented the heart of rugby — impact, strategy, and unity. The result was actually a very simple spin, the speed and slowing of the spin is there to represent the short sharp bursts of energy when players run across the pitch.

Bringing this vision to life required careful attention to timing, pace, and fluidity. The goal wasn’t just to animate for the sake of movement but to capture the energy and pride of the Keyworth Rugby Club.

Whether it's on the pitch or in the world of design, it's always about pushing forward, thinking creatively, and making something memorable. This project was a perfect blend of art, sport, and inspiration — and I couldn't be prouder to have been part of it.