2025 CV

Experienced communications leader with a strong track record in campaign management, digital strategy, and stakeholder engagement. Currently directing initiatives for the Lincolnshire and Nottingham Financial Inclusion Partnerships, promoting financial resilience through impactful campaigns and strategic partnerships. Skilled in content creation, and data analysis to drive measurable results. Proven project leader in developing community-focused digital platforms and managing creative productions. Strong ability to collaborate across sectors and deliver successful outcomes.

• Social strategy development

• Metrics interpretation

• SEO knowledge

• Content creation

• Social analytics and reporting

• Trend identification

• Crisis communications management

  
  

Director of Communications | Lincolnshire Financial Inclusion Partnership July 2024 – Present

Strategic Communication Leadership: Developed and delivered communication strategies to promote financial resilience across Lincolnshire.

Campaign Management: Led impactful campaigns to raise awareness of financial support services, managing everything from concept creation to delivery, including billboard and bus adverts, digital content, and social media.

Stakeholder Engagement: Built and maintained strong relationships with local authorities, charities, and financial organisations to enhance outreach.

Data Analysis: Set up systems to track and measure campaign success, using engagement metrics to refine strategies.

Digital Strategy: Managed content across digital platforms to ensure clear, consistent messaging and increased audience engagement.

Event Coordination: Organised and promoted events like conferences and workshops focused on financial education, involving a wide range of participants.

Impact Reporting: Created detailed reports on campaign performance to support continuous improvement.

Project Lead: Financial Resource Website Development | Lincolnshire Financial Inclusion Partnership August 2024 – Present

Project Development: Designed and launched a council-approved website providing financial advice for residents across Lincolnshire.

User-Friendly Design: Created an easy-to-use platform to help residents find financial guidance quickly and efficiently.

Cross-Sector Collaboration: Worked with local authorities, advice centres, and service providers to collect comprehensive resources and enable smooth referral processes.

Stakeholder Engagement: Gained council approval by presenting clear project goals and community benefits.

Content Strategy: Curated and managed financial advice content to ensure information was accurate and helpful.

Implementation & Launch: Managed technical development, testing, and platform launch, adhering to council protocols.

Performance Monitoring: Set up feedback tools to measure user engagement and track referrals.

Director of Communications | Nottingham Financial Resilience Partnership April 2024 – Present

Campaign Leadership: Led a public campaign promoting financial resilience from initial ideas to final delivery.

Securing Funding: Successfully pitched and obtained funding from national partners.

Creative Content: Developed and designed campaign materials for billboard, bus, and digital advertising.

Partnership Building: Collaborated with local and national organisations to maximise campaign reach.

Social Media Strategy: Created and delivered social media content plans, setting KPIs to measure engagement.

Project Coordination: Managed media placements, deadlines, and partnerships to ensure smooth campaign delivery.

Impact Tracking: Monitored and reported on campaign success across different platforms, providing insights for improvement.

Producer | Conversation Cafe / Nottingham Playhouse November 2022 – January 2023

Infomercial Production: Managed the entire production of the "Conversation Café" infomercial, ensuring it met deadlines, brand requirements, and quality standards.

Team Collaboration: Worked with animators, and artists to define goals and maintain creative direction.

Project Management: Organised schedules and resources to meet production targets.

Client Coordination: Ensured creative goals were met by maintaining clear communication with clients.

Problem Solving: Identified and resolved issues to keep production on track and deliver high-quality results.

Freelance Artist | Sophie Williamson / Nottingham January 2018 – Present

Digital Art Specialist: Created engaging digital artwork for various projects, working closely with clients.

Storytelling Through Art: Produced creative pieces that communicated ideas and captured audiences.

Project Management: Set up efficient processes to deliver art projects on time and within budget.

Bespoke Art: Delivered customised fine art pieces based on client needs.

Concept Development: Created sketches and mock-ups to align artistic vision with client expectations.