2025 CV

Sophie Williamson

Nottingham

williamsonsophie08@gmail.com |

Profile

Experienced creative content consultant and project manager with a strong track record in campaign leadership, digital strategy, and social media marketing. Currently consulting for the Lincolnshire and Nottingham Financial Inclusion Partnerships, promoting financial resilience through impactful content, strategic campaigns, and cross-sector partnerships. Trained in strategic social media marketing and skilled in designing high performing content plans that drive engagement and measurable outcomes. Proven ability to deliver creative projects from concept to launch, with experience managing multi-channel campaigns and digital platforms.

Key Skills

Social Media Strategy | Campaign Planning | Content Design | Stakeholder Engagement | Digital Marketing | Project Management | Adobe Creative Suite | Analytics & Reporting

Work

Creative Content Consultant: Lincolnshire Financial Inclusion Partnership. Lincoln, Lincolnshire | July 2024 – Present

- Developed and delivered content strategies to promote financial resilience across Lincolnshire.- Led campaigns raising awareness of financial support services, managing creative direction and digital content.- Built strong relationships with local authorities, charities, and financial organisations to support outreach.- Set up performance tracking systems and used data insights to optimise content strategies.- Managed content across digital platforms to maintain clear, consistent messaging.- Coordinated events including conferences and workshops focused on financial education.- Produced regular impact reports to inform future campaign development.

·       Creative Content Consultant

Nottingham Financial Resilience Partnership – Nottingham, Nottinghamshire | April 2024 – Present

- Created and implemented strategic social media marketing plans with audience targeting and KPI tracking.- Delivered high-impact visual content tailored to platform trends and user behaviour.- Used insights and analytics to adapt campaigns for maximum engagement.- Developed campaign visuals and managed production for multimedia assets.- Collaborated with partner organisations to maximise campaign visibility and credibility.- Managed logistics for media placements, campaign scheduling, and partner communications.- Produced evaluation reports to inform future strategy.

·       Freelance Creative Project Manager

Sophie Williamson – Nottingham | January 2018 – Present

- Delivered end-to-end creative projects including digital art, animation, and branded campaigns.- Produced compelling visual content tailored to client goals and audience engagement.- Developed processes for managing timelines, client communication, and creative revisions.- Designed bespoke artwork and marketing materials for a range of clients and sectors.- Created mock-ups and visual proposals to guide collaborative project development.

·       Project Lead: Financial Resource Website Development

Lincolnshire Financial Inclusion Partnership – Lincoln, Lincolnshire | Aug 2024 – Jan 2025

- Led the development of a new council-approved website offering financial advice to residents.- Designed user-friendly architecture to support quick access to local financial resources.- Collaborated with local authorities, service providers, and advice centres to develop content and referral pathways.- Secured stakeholder support and council approval through strategic communications.- Managed content planning, technical build, and launch process in line with public sector standards.- Installed analytics and feedback tools to monitor engagement and referrals.

·       Producer – Conversation Café Infomercial

Nottingham Playhouse – Nottingham, Nottinghamshire | Nov 2022 – Jan 2023

- Oversaw the full production process of a creative infomercial from concept to delivery.- Directed a small team of animators and designers to ensure brand alignment and timely delivery.- Maintained strong client relationships to ensure clarity of brief and alignment on final outputs.- Problem-solved during production to keep the project on track and to a high standard.

Education

BA (Hons) Animation – Nottingham Trent University | Sep 2022 – Jun 2024

Software Proficiency

Adobe Photoshop (6 years) | Adobe Illustrator (6 years) | Adobe After Effects (4 years)Social Media Analytics | Content Scheduling Tools | Adobe Express/Canva | Basic Web Content Management